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Colors
Primary – Core Brand
Our primary color palette is made up of four colors,
Watermelon, Blueberry, Coconut and Quinoa. Color
is a vital part of our identity. The consistency of its
application and the accuracy of its reproduction are
very important.
Watermelon Blueberry Coconut Quinoa
Core Brand Color Core Brand Color Core Brand Color Core Brand Color
20% 40% 60% 80% 20% 40% 60% 80% 20% 40% 60% 80% 20% 40% 60% 80%
PMS WARM RED PMS 534 C PMS N/A PMS 4545 C
CMYK 0, 83, 80, 0 CMYK 90, 82, 36, 26 CMYK 0, 0, 0, 0 CMYK 0, 8, 27, 16
RGB 240, 83, 63 RGB 48, 58, 96 RGB 255, 255, 255 RGB 215, 197, 156
HEX #f0533e HEX #303960 HEX #ffffff HEX #d7c59c
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