Page 31 - UPDATED_June2019_FINAL_ORA_BrandStandardsBooklet_April2017
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Supporting Shots & Textures


          ORA Patterns/Texture                 Solid Fields for Content             Duotone Photos
          Our pattern resembles a mainstay of restaurant   Photographs with shallow depths of field and off   Best for high-impact, full-page imagery. This
          culture, the classic checkered tablecloth. Keep    center areas of interest are optimal when needing   effect can be attention-grabbing, so be sure
          the pattern symmetrical and avoid any thin slices   to overlay headlines or smaller text.  to use tastefully.
          of color at the edge of a page.
                                                                                    Duotone images are created by using only
          Kraft paper can either be used as a print substrate                       two colors to render an image. They can be
          or its texture and color utilized as a design element.                    easily designed with ORA’s brand colors using
                                                                                    the Gradient Map feature in Adobe
                                                                                    Photoshop.

































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