Page 15 - Sustainability and entrepreneurship for CSO's and CSO networks Cambodia 1 November 2018

• Task - PEST exercise
Use the table below to chart the external PEST factors your organisation faces.
Trends and developments
Opportunities
Threats
Politics
1.... 2.... 3....
1.... 2.... 3....
Economic
1.... 2.... 3....
1.... 2.... 3....
Social
1.... 2.... 3....
1.... 2.... 3....
Technological
1.... 2.... 3....
1.... 2.... 3....
Not all trends and developments have the same impact on the organisation. Therefore focus on issues relevant to yours.
Prioritise PEST factors using the following graph:
Impact
Relevance
High
Low
High
PEST- element with a high impact and a high relevance. First address these PEST- elements!
PEST- elements with high impact, but a low relevance. Take a closer look at these elements: is there really just low relevance and no impact? If so, don’t list them for your strategy
Low
PEST- elements with a low impact and high relevance. Take a closer look: is the impact really low? If so, don’t list them.
PEST- elements with a low impact and a low relevance. Do not list them for your strategy
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