Page 11 - Fujifilm Exposure_35 Miss Potter_ok

commercial break
BANK OF IRELAND -‘WAKE UP’
Filming a commercial that drew an unequivocal line between Ireland’s national sport of Gaelic football and the bank that sponsors its
national league, cinematographer Darran Tiernan found himself being put through his paces as much as the fuji stock he had selected for the job. He explains to Anwar Brett how he did it.
Another thing I did was change shutter speeds to give it a slightly staccato feel, where certain frames are sharper than others. Sometimes you have to be twice as energetic in your own operation, in your composition and lighting, to get that point across visually. I used an Arri SR3, high-speed camera, with three different Panavision 35mm lightweight zooms. The 16mm Super F-125 is one of my favourite stocks because it gives you a very natural look and has an incredi- bly fine grain.
For this commercial the direc- tor wanted it to feel very ener- getic, to get the idea that the guy featured in it is actually suffering. One of the tag lines
in the narration is, ‘it’s amazing what the players go through, but then it’s amazing what you go through watch-
“ing the game’. That was the idea behind it. We shot it on a beach at Brittas Bay in Wicklow just south of Dublin, and the scenes show this Gaelic footballer doing his warm up, then his sit ups before running up and down this steep dune. Then it cuts to the game itself.
It was all about the player and the
people involved, everyday people that
are actually enjoying the game – which
is sponsored by the Bank of Ireland. I
did the whole thing hand-held, with
my wonderful focus puller and grip
pushing me at a 45 degree angle up the
hill behind this guy. We all had a work-
out that day. We were running up the
hill and then running back down com-
pletely blind, without looking through
the camera because it’s quite difficult
when you’re running on sand.
Eventually we churned it all up so
much that we were sinking as we were Wake Up was origin”ated on
running. That was all part of it; it was actually good fun to push it as far as we could.
Client: Bank of Ireland Agency: Irish International (II BBDO) Production Company: Red Rage Director: Brian O’Malley Producer: Gary Moore
In terms of the light, we had quite a mixed day. It went from sunshine back to grey cloudy skies, back to sun- shine and it’s a testament to the stock how well it stood up to all those dif- ferent scenarios. A commercial is a very short period of time to tell a story, but this one really made every- thing feel like it was happening
over 45 minutes and we were
just seeing snippets of the
action. But the truth is that we
shot for eight or nine hours in
the one location. ■
Bank of Ireland’s Super 16mm F-125T 8632
Fujifilm Motion Picture • The Magazine • Exposure • 9