Page 42 - Fujifilm Exposure_48 Tamara Drewe_ok

limited supply of Showcase ADVDs from Fujifilm Shorts 2010
is now available.
The DVD contains all 12 nominated short films including
the two main winners - The Business Trip and Native Son.
To get your free copy, simply call into our Soho office at
56 Poland Street in London or
email Jerry Deeney, with your postal address: jdeeney@fuji.co.uk
DEMONOWONLINE
ujifilm has announced the Fintroduction of ETERNA-RDS 35mm, the world’s first ever
digital separation black and white motion picture recording film. This new addition to Fujifilm’s
range of film stocks is a black and white film intended for making archival black and white separations from colour digital masters. The film is designed for a digital separation workflow using a film recorder. ETERNA-RDS offers a significant improvement over conventional non–specific separation film stock, producing finer detail, accurate gradation linearity, improved granularity and sharpness with reduced flare.
ETERNA-RDS gives exceptional image quality and offers expanded latitude and linearity. It is designed to run in either a D96 or D97 process. The film has a polyester film base (PET base) that is backed with a transparent antistatic layer to provide static electricity control and scratch resistance. This layer serves to prevent the occurrence of static arcs and the collection of dust due to static electricity. This property is still effective even after processing. The new film will play an important
role in the long-term preservation and archiving of motion pictures.
Fujifilm was recently honoured by the Academy of Motion Picture Arts and Sciences for scientific and technical achievement. The Academy Award® recognised Fujifilm’s Fujicolor ETERNA-RDI digital intermediate film, the first motion picture film in the world specifically for use in converting digital image data to negative film. ETERNA-RDS builds on that science, optimising the characteristics of digital recordings and providing exceptional photographic performance. The film possesses outstanding processing stability for both black and white negative and positive process conditions.
Jerry Deeney, marketing manager for Fujifilm Motion Picture Film UK, explains the importance of the film: “Black and white silver halide film has outstanding stability, with many estimates suggesting it can preserve images for more than 500 years. ETERNA-RDS gives our industry the opportunity to help preserve some of the most defining works of our era for future generations.”
For more information visit: www.fujifilm.co.uk/motion
THEIMAGEFORUM
FESTIVALS & EVENTS
NEWARCHIVALFILM
he demo for the new Fujicolor TETERNA Vivid 500T is now
available to view online from our
Fujifilm Motion Picture website: www.fujifilm.co.uk/motion
Produced by our colleagues at Fujifilm USA, the exclusive demo features film stock tests by Directors of Photography,
Phedon Papamichael ASC,
Kramer Morgenthau ASC and Dion Beebe ACS, ASC.
If you would like to see the ETERNA Vivid 500T demo from a 35mm print, please contact Jerry Deeney at Fujifilm for information on the next available private screening: jdeeney@fuji.co.uk
NEWSTOCKIST
NEWONLINESHOP
FORCLEARANCESTOCK
ujifilm is delighted to support Fthe recently launched online
information resource, The Image
Forum(www.theimageforum.org). Backed by many of the major players in the motion picture industry, this exciting project aims to offer impartial, balanced and reliable advice to anyone involved in the making of film and TV productions.
The Image Forum will help film- makers make informed decisions about cameras, formats and post-production workflows. As an ongoing symposium comprising a broad cross section of the industry, The Image Forum is in a position to ensure that issues and innovations relevant to image quality are immediately brought to the fore. The website, www.theimageforum.org contains a host of useful information
covering the whole production process. Sections include: Cameras, Film, Workflows, Technical and 3D. Visitors to the site also have the opportunity to email industry experts with questions, opinions and suggestions.
Jerry Deeney, marketing manager for Fujifilm’s Motion Picture division, made this comment: “The initiative has an impressive list of Associates, and I’m proud that Fujifilm is part of such an innovative scheme. All the information presented by The Image Forum will remain free of any corporate bias. We will supply simple facts to inform our visitors to help them make their own choices.”
Visitors to www.theimageforum.org can sign-up to receive free e-newsletters to help them keep up-to-date with the latest information relating to image quality.
ilmmakers now have the Foption to purchase Fujifilm
Motion Picture film stock from
Calumet Photographic. Situated in Wardour Street, Soho, Calumet also offers the benefit of being open on Saturdays.
Calumet Photographic
175 Wardour Street London, W1V 8WU
Tel: 020 7434 1848 or visit: www.calumetphoto.co.uk
ujifilm Motion Picture have just Flaunched a new e-commerce
facility from where filmmakers
can purchase a limited range of our film stocks directly from Fujifilm.
The stocks featured in the shop are for clearance so the pricing is very favourable and all products are strictly limited.
To view the current range for clearance, visit: www.filmstockclearance.co.uk please note that new lines for clearance will be added on an ad hoc basis, so keep checking the site for new offers.
40 • EXPOSURE • THE MAGAZINE • FUJIFILM MOTION PICTURE