Page 15 - Fujifilm Exposure_21 The Gathering Storm_ok

commercial break
Scottish Tourist Board says PRODUCTION COMPANY: ROSE HACKNEY BARBER
DIRECTOR: JOE ROMAN ‘Visit Scotland’ AGENCY: 1546
DP Robbie Ryan explains why to
Anwar Brett “
“We shot on Fuji 64-daylight, 250
‘See It!’ they had her looking out over the Glasgow cityscape at night with a close up on her eye. And then she goes to this club which represents ‘Live It!’
For ‘Hear It!’ she was on an island and there we tried to replicate sound in a graphic form. We found these reeds which looked just like a graph when they were reflected in the water. That was a stunning morning but throughout the shoot we were always at the mercy of the elements.
Filtering wise, we didn’t use much. They just tend to enhance what’s there already, and if it’s amazing to start with you don’t really need any. All I used were diopters to get a lot of soft, shallow focus on the girl. The client
wanted to get this really organic thing going with her and the environment.
“We were lucky because although we had three days of miserable weath- er, we had two amazing mornings in which we got most of the ad done.
We were running around shooting what we could whenever the
sun shone. Scotland looks
great in a lot of weathers. It’s a beautiful place but it’s a very
rugged beauty, and I think we got a lot of that across.
Visit Scotland was originated on Fujicolor Motion Picture Negative
The Visit Scotland commercial was built around the slogan ‘See It!, Feel It!, Hear It!, Taste It! and Live It!
The client wanted us to shoot
in places that people wouldn’t immedi-
ately recognise as Scotland. They
wanted to avoid some of the stereo-
typed images, I suppose, so we had to
travel much further afield than normal.
tungsten and 500 tungsten, and approached it with quite specific visual ideas.
In each of the sequences we fol- lowed this couple around different locations. For ‘Taste It!’ we had this beautiful blonde girl on the beach, tasting mussels from a fisherman. For
EXPOSURE • 13
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