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news and events
Calling All Members From Amy Brown, BAFTA Events and Membership Officer
Launched with a networking evening at the end of January, BAFTA is hosting the first Interactive Entertainment Festival in mid-February, featuring the following events.
February 17
THE IPR MINEFIELD: Legal/Rights
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active and web experi- ences with award-winning tech- nology like Flash, Dreamweaver and Director. Come and learn from their Senior European Product Manager, Wayne Smith, just what you too can create.
ITnteractivityinEducation
his event provides an oppor- tunity to explore some of the innovative and creative digi- tal work being produced from within the education system. From primary through secondary, to further and higher education, students are using new technolo- gy to push the boundaries for what can be produced within their existing curriculum.
Iasterclass with Peter Weinand
t is no accident that more lawyers are graduating in Silicon Valley than computer scientists. Extreme versions of rights management in digital media could cause our industry to seize up – but without proper levels of protection, creative film, TV and new media producers cannot survive. BAFTA has recruit- ed Peter Weinand, a leading expert on intellectual property rights in media, to lead these master classes.
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story” and its influence on con-
temporary arts and culture. Despite failures, why does the dream of interactive storytelling live on? What is happening when an audience member or player experiences empathy or agency while engaging with on-screen storytelling? How do we create new ways for people to engage with stories?
nar will look at what makes the nominations stand above an ordi- nary DVD and whether it really takes much more time and money to achieve these results.
Scoring Interactive Music For
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There’s an examination too of the challenges, and practical strategies for, composing and delivering traditionally-recorded orchestral scores that can respond dynamically within an interactive medium, according to player-driven on-screen action.
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Guest speakers already con- firmed include Charlie Morrow (sound installation artist - New York), Jon Wosencroft (lecturer at the Royal College of Art in mixed media - runs the Touch recording label), Scanner (sound artist), Paul Gillieron (acoustician - PGAD), Raj Patel (acoustician from Arup Acoustics - New York) and Dave Ranyard (Sony Computer Entertainment – Sound Design.
February 18
Computer Games Meet The Film ILndustry In Lionhead’s The Movies
ionhead Studio’s multi-format game The Movies will have its first public showing, rather
aptly, at the Festival. The Movies allows the player to run a movie studio, create his/her own movie stars and make movies that will sell from the dawn of the movie industry up to the present day.
The player can play through the all of movie history and cre- ate many genres of films includ- ing epic movies, cult movies, hammy B movies and block- busters. Peter Molyneux will
demonstrate how all the game’s components work, as well as talk- ing about the inspiration behind the game.
Translating Television IP To VCideogames
overing recent notable examples such as Who Wants To Be A Millionaire?,
Sky Sports and Pop Idol, our guests present a lively discussion covering the commercial and practical con- siderations of translating intellectual properties from television to videogames, examining the salient issues around licensing, branding, publishing, and design - from both media perspectives.
Rome Total War: The Start of True Convergence
onvergence has been a buzz word within the com- puter games industry for
several years but it is only last year that it has become a main- stream reality.
Rome Total War is a PC based computer game currently under development which enables the player to take part in the great military campaigns of the Roman Empire. The game uses a state of the art graphics engine and it is this engine which has provided the foundations for two main- stream TV series.
This session will examine how Lion TV was able to utilise the games’ engine and the advan- tages and disadvantages of using computer-generated graphics on the small screen. From a game developer’s per- spective, Tim Ansell of The Creative Assembly will argue that convergence can complement the game development process in a number of ways.
BFilm to Game Convergence
ruce McMillan, Executive Vice President, Group Studio General Manager, Worldwide Studios, will introduce this talk by EA on Film to Game Convergence.
This event is one of the main highlights of the BAFTA Interactive Festival, and aims to promote the growing importance of the games industry to the film world, and how to develop games so that they become more filmic in their design.
This is particularly key when you consider the huge popularity of the Harry Potter, Lord Of The Rings and James Bond series, where the games have become a continuation of the film’s life cycle, but existing and thriving in their own right.
Aideogames
discussion about the cre- ation and application of interactive music in games, comparing and contrasting with the development and use of music in film.
Ahe Future Of Sound (Part One) very big subject indeed. Sound is often regarded as the ‘poor relation’ in the field of the creative arts. Illustrious Company (Martyn Ware and Vince Clarke) are hosting a stimu- lating and imaginative event dis- cussing the future of sound in all artistic and commercial fields, with the emphasis on collaborative opportunities.
February 19
acromedia Masterclasses
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behind all the great inter-
acromedia is the name
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The DVD Dream
he success of DVD as a con- sumer format is indisputable, but can the titles available on the market really be considered a successful use of the technolo- gy or do they justify the criticism of being purely VHS transfers?
For the first time this year, BAFTA is marking excellence in the Interactive use of DVD. This semi-
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hat’s the Story?
his event puts storytelling craft in the spotlight, focusing on the state of the “interactive
BOOKING INFORMATION: Tickets for all sessions are free to BAFTA members and can be booked by emailing events@bafta.org.
For non-members, tickets are £10 per session or you can purchase a festival pass for £75. Call 020 7292 5808 for booking enquiries.

