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OFFERING A DUTCH TREAT
The 24-hour, two movie channel world of Cinenova
H et reisgenoo- tschap is uit elkaar
gevallen. Frodo en Sam wacht de onmogelijke taak ongezien naar Mordor te komen en
daar de Ring te vernietigen. Ondertussen proberen Aragorn, Legolas en Gimli de hobbits Merijn en Pepijn te bevrijden uit de handen van het Orc-leger van Saruman.”
“It’s all to do with ancillary markets,” says Cinenova’s Director of Operations, Wojtek Rutkowski. “They’re very impor- tant these days. Most of the movies are Buena Vista and Columbia TriStar and then the rest are acquired via independ- ent distributors. We show them in their original language, with Dutch subtitles, unless they are kids’ animated movies, when we normally dub them. I would say we get them about a year into their life cycle.”
A very clever idea, then, by the big film companies to show- case their wares, while still mak- ing money. The majority of what you see on screen is Hollywood
lihood of us ever putting money into films, that’s not what we are about.”
So where does Fuji come in? “We use Fuji tape stock to broadcast all of our movies,” reveals Rutkowski. “The films come in on Digibeta and then we do any post-production that needs to be done in our edit suites in London. Then they are fed into our transmis- sion suite and broadcast across the Dutch and Flemish-speaking regions.”
“As well as the movies themselves, we also show ‘making-of films’ and promos,” he continues, “which are packaged in Britain. There is no origi- nal programming, although we do re- version an American show called Inside Hollywood, giving it more of a focus on European cinema.”
As such, operations are split between the West End and Amsterdam (“there was a lot of travelling at the beginning!”), with 16 employees in the former and a further five in the market- ing and finance departments in Holland. Technical Operations are over- seen by Rutkowski, a Pole who arrived at Cinenova after eight years at the
No, despite featuring the
names of certain Hobbits, as
well as other members of the illustrious Fellowship, it isn’t
some Elvish speech. It’s Dutch –
the synopsis of The Lord Of The Rings: The Two Towers, in fact.
And it’s what will greet you,
should you sign up to Cinenova, a 24- hour movie channel broadcasting throughout Holland and the Flemish- speaking part of Belgium.
In fact, this subscription service (which is available on the premium tier of the Dutch three-tier cable system) is
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two channels, offering movies all day, every day, with no commercials. It’s the clever idea of Disney, Sony and United Pan-Europe Communications N.V. (UPC), who decided in 2000 to put aside any rivalry and team up to create a way to distribute their product in the Benelux region.
in origin, but the channel does try and remember its roots.
“There is only a limited amount of local production,” admits Rutkowski. “The Dutch don’t produce many movies. If there is a Dutch movie, we will always try and show it, and without subtitles, of course. But there is no like-
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