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CORRECTING DEMOGRAPHIC MISPERCEPTIONS
A survey of almost 1,000 people showed eight signi cant demographic misperceptions
BY JOHN BURNS, CEO - JOHN BURNS REAL ESTATE CONSULTING
OUR SURVEY OF ALMOST 1,000 PEOPLE SHOWED EIGHT SIGNIFICANT DEMOGRAPHIC MISPERCEPTIONS. READ OUR BOOK BIG SHIFTS AHEAD IF YOU WANT THE FACTS.
THOSE MISPERCEPTIONS
than we think (see the next question), the number of young adults is very high. Consider how
competitive it has become to get into a good college.
(ALONG WITH CHARTS THAT CLARIFY) ARE AS FOLLOWS:
WE ARE YOUNGER THAN WE THINK.
Half of respondents believed that the number of Americans born in the 1990s is exceeded by either the generation born in the 1950s (the Baby Boom) or the generation born in the 1970s (the Baby Bust!). Not true! While we are aging faster
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