Page 21 - Sonoma County Gazette - August 2018

MARKETING 101 cont’d from page 20
• How many press releases did you send out this last year?
• How many did you plan on sending out?
• How many media people did you contact by e-mail, fax, letter or telephone? • How many story ideas did you submit to the media?
• Is your media list of writers, newspapers, television and radio stations,
Publicity and Promotion :
magazines and web sites up to date?
• Are you using direct mail or other means to encourage sales?
Staff Training:
Ensure that your staff is up to date with everything that you are doing in 2019. The more they know the more they will use the tools you have given them.
Making an early start and spending a couple of hours each week putting a list together can take a lot of your mind and keep your business on the right track.
A tip of the glass from me to you.
Elizabeth Slater is internationally recognized within the wine industry as a seminar and workshop leader, speaker and trainer. Specializing in all facets of direct marketing, including customer service, staff training, team building and more. Email Elizabeth at inshortmarketing.com.
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