Page 13 - Sonoma County Gazette 12-2019

CANNABIS cont’d from page 12
The brand of Sonoma County cannabis is in our hands.
What can it do for our economy? How we position Sonoma County’s brand today will answer that question. The cannabis train is moving, and its impact reaches every sector of our economy from construction to soil stewardship, from individual small farmers to canna-tourism throughout the region. The actions we take now to promote the allure of Sonoma County cannabis will help us all. Other counties, such as Santa Barbara, are already ahead of us, and we need to catch up.
Sonoma County is a special place.
From the mountains in the east to the
valleys leading to our west coast, the
diversity of our ecosystems and their
unique appellations are striking to
visitors from around the world. Let
us work together to showcase that
diversity, to celebrate it, to promote
it to cannabis consumers throughout
California and eventually beyond.
Cannabis consumers, like consumers
of any product, are becoming
increasingly sophisticated in their preferences. They are looking for more than just cannabis, they are looking for an experience.
Ron Ferraro is the CEO of Elyon Cannabis and founder of the building company, Sunset Developers, which focuses on rebuilding homes from the 2017 Tubbs Fire. Ron has a passion for Sonoma County and strives to make it a stronger, more vibrant community for all. He supports local animal shelters regularly donating to The American Society for the Prevention of Cruelty to Animals, volunteers his time with Little Wonderers adopting and fostering cats, and is a member of Los Cien, Sonoma County’s largest Latino leadership organization. Most recently, he designated the North Bay Cancer Alliance as a recipient of proceeds from Elyon Cannabis product sales for its Breast Cancer Awareness campaign.
Ron Ferrraro of Elyon Cannabis
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As Cannabis becomes part of our agricultural, leisure, and medical economy, our goal is to support this industry in a way that fits well with other businesses in all of these categories. We welcome your input.
See ALL of our LOCAL GUIDES online for whatever you want that you can purchase from one of your neighbors in business!
12/19 - www.sonomacountygazette.com - 13
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