Page 71 - City of Hope NBPI 2022 SOL Journal

Sylvamo
In 2021, Sylvamo activated an awareness-building product promotion including (2) renowned products SKUs from Hammermill Copy Plus distributed with key retail partners generating $75,000 for life-saving cancer and diabetes research at City of Hope. The Sylvamo and Hammermill teams deployed an array of multi-media channels in conjunction with the promotion raising critical awareness for the work being done at City of Hope and the 2021 “Sustain Hope” campaign.
The Hammermill promotion sets the bar in how partners can raise vital funds through product promotions but also leverage its various media vehicles to generate much needed awareness.
ARTICULO #
162008
ARTICLE #
ITEM #
279 mm
x
81⁄2"X11"
HOJAS
500
BLANCURA
FEUILLES
BRILLANCE
216 mm
BRIGHTNESS
SHEETS
®
Tidal
92
2
20LB. g/m
75
City of Hope is an independent biomedical research and treatment center for cancer, diabetes and other life-threatening diseases.
Founded in 1913, City of Hope is a leader
in bone marrow transplantation and immunotherapy such as CAR T cell therapy. City of Hope’s translational research and personalized treatment protocols advance care throughout the world. Human synthetic insulin, monoclonal antibodies, and numerous breakthrough cancer drugs are based on technology developed at the institution.
AccessHopeTM, a wholly owned subsidiary, was launched in 2019, dedicated to serving employers and their health care partners by providing access to City of Hope’s exceptional cancer expertise. A National Cancer Institute- designated comprehensive cancer center
and a founding member of the National Comprehensive Cancer Network, City of Hope is ranked among the nation’s “Best Hospitals” in cancer by U.S. News & World Report.
Its main campus is located near Los Angeles, with additional locations throughout Southern California and in Arizona.
For more information about City of Hope, follow us on Facebook, Twitter, YouTube or Instagram.
162008
PROOF OF PURCHASE PREUVE D’ACHAT COMPROBANTE DE COMPRA
ACID-FREE SANS ACIDE LIBRE DE ÁCIDO
Made in U.S.A. Fabriqué aux É.-U. Hecho en E.U.A.
MEMPHIS TN 38197-7000
www.hammermill.com
Tidal
®
Hammermill/International Paper has donated $75,000 to
City of Hope in 2021 for cancer research, treatment and education.
COPY
Tidal®
Paper for
®
20LB. PAPER PAPIER
PAPEL
92 BRIGHTNESS BRILLANCE BLANCURA
500 SHEETS FEUILLES
HOJAS
81⁄2"X 11" 216 mm 279 mm
x
ITEM # ARTICLE # ARTICULO # 162008
75 20LB. g/m
2
92
BRIGHTNESS BRILLANCE BLANCURA
Tidal®
500
SHEETS FEUILLES HOJAS
81⁄2"X 11"
216 mm x
279 mm
®
Tidal