Page 75 - City of Hope NBPI SOL 2023 Journal

SYLVAMO
In 2021, Sylvamo activated an awareness-building product promotion including (2) renowned products SKUs from Hammermill Copy Plus distributed with key retail partners generating $75,000 for life-saving cancer and diabetes research at City of Hope. The Sylvamo and Hammermill teams deployed an array of multi-media channels in conjunction with the promotion raising critical awareness for the work being done at City of Hope.
The Hammermill promotion sets the bar in how partners can raise vital funds through product promotions but also leverage its various media vehicles to generate much needed awareness.