Page 15 - John McClintock Team Presentation Booklet - 829 Stark Circle
P. 15
COMPETITIVE MARKET ANALYSIS (CMA)
To get your home sold for the most money in the least amount of time, we have to price it “in the market”.
Over-pricing & over-valuing continues to be the kiss of death in real estate property sales!
Note: Buyer Agents share this CMA information with your buyer(s), too.
Recent Sales = The Comparables (COMPS) Current Listings = Our Competition
Expired Listings = What has not sold/Why? Above Information = Listing Price (Range)
“Price can correct bad condition, but condition cannot correct a bad price.”
-Gary Keller, Chairman of Keller Williams Realty International
