Page 15 - John McClintock Team Listing Presentation - 712 Madison Ave
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COMPETITIVE MARKET ANALYSIS (CMA)
To get your home sold for the most money in the least amount of time, we have to price it “in the market”.
Over-pricing & over-valuing continues to be the kiss of death in real estate property sales!
Note: Buyer Agents share this CMA information with your buyer(s), too.
Recent Sales = The Comparables (COMPS) Current Listings = Our Competition
Expired Listings = What has not sold/Why? Above Information = Listing Price (Range)
“Price can correct bad condition, but condition cannot correct a bad price.”
-Gary Keller, Chairman of Keller Williams Realty International
