Page 14 - La Torre – ACEC/PA Proposal

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Marketing
Messaging to potential members and lawmakers can have a lot of similarities. We understand the subtleties that go into communicating to a variety of audiences.
• Brochures: Everyone needs them. Too often, they’re cluttered and lack focus. We make sure you get right to the point and your pieces are easy to digest.
• Infographics: One-pagers that are powerful visuals can be all you need. If you can’t explain it in an infographic, you’re doing it wrong.
• Videos (create a YouTube channel): A link to a short video is preferred by some. We make sure you’re ready to give them what they want. But videos can’t be too long. We’ll make sure yours aren’t.
• Podcast: A brief quarterly podcast will provide listeners quality content they’ll want to hear.
latorrecommunications.com