Page 7 - La Torre Communications Look Book – November 2022

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Alta Resources
SEASONED PR TEAM POSITIONS NATURAL GAS COMPANY WITH SUCCESSFUL STRATEGIES
ISSUE
Since 2016, La Torre has provided communications strategies to Alta Resources LLC to help meet its legislative and public/community relations goals. Natural gas mining in the Marcellus Shale region of Pennsylvania continues to be a source of politically motivated controversy.
Workplace incidents also generate media attention.
STRATEGY
As a former journalist and press secretary to a governor, David La Torre provides an experienced hand on how to communicate with government entities and work with reporters. The firm uses its more than two decades of experience and extensive media relationships to maintain a positive public perception of Alta Resources.
To achieve this, La Torre Communications:
• Drafted a series of public statements to provide media in the event of worksite incidents.
• Created a Pennsylvania-specific leave-behind piece to educate state lawmakers and key policymakers on Alta Resources and its positive impact in the commonwealth.
• Advised Alta Resources officials on messaging to help meet legislative goals in Harrisburg.
• Leveraged media contacts to properly position Alta Resources in stories.
RESULT
Alta Resources avoided costly negative public relations damage in its communities by employing a strategy that ensured its message could be delivered to reporters in a timely manner. The company also used a communications strategy to build its credibility in Harrisburg with state legislators and policymakers.