Page 4 - additude brochure

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Client: Larne Rotary Club
We were asked to devise a public awareness campaign to highlight the dangers of speeding amongst young drivers. The emphasis was on the family and friends who would suffer as a result of their actions, not just their personal injuries sustained in a collision.
Our campaign consisted of a graphical representation of road surfaces combined with an image of a young female driver to which we applied a shattered effect background.
We developed the line IT’S NOT JUST YOU WHO FEELS THE IMPACT. The campaign was produced on outdoor posters as well as leaflets, literature and information day merchandising kits containing pens, windshield ice-scrapers and car window stickers.