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Suzo To Launch New Exciting Products at ICE 2023
At this years’ ICE, SUZOHAPP will be launching two new additions to its sports betting ecosystem. SUZOHAPP has designed this ecosystem with the idea in mind that sports are inherently social. People like to watch sports with other people which is why they congregate in bars. SUZOHAPP aims to encourage that social experience of a bar by creating a betting atmosphere reflective of the location that customers want to be in. In the European sports betting market, almost 70% of sports betting revenue is from in-play betting. In the US, in-play betting is the industry’s greatest opportunity. SUZOHAPP has solutions to allow customers to place those in-play bets in retail settings without removing themselves from the social event by betting on their phone and instead engaging in the atmosphere. Last year, SUZOHAPP launched the SBT-500, a cashless tabletop sports betting terminal designed to fit in video poker bar slots allowing customers to place bets while actively watching a game. This year, we are releasing an updated model that includes cash acceptance
with a bill validator and cash box matching the dimensions of existing video poker machines for an easy swap, allowing customers to continue that in-play betting anonymously with cash. Additionally, SUZOHAPP is launching the SBT- 2000, a fully immersive and inclusive betting experience that is ADA accessible, designed to create a sports book stadium-like feeling for everyone. By allowing customers to be in the seat of the game rather than queuing at a kiosk or at a teller, operators have the opportunity to allow customers to maximize on in-game betting during live events while also contributing to Food & Beverage revenue streams. All units are built with the same foundational hardware allowing updates and training to be made simultaneously across the ecosystem and are supported by SUZOHAPP’s cashier point-of-sale: the SBT- OTC, and the payout cash redemption terminal: the CountR CashIO.
www.suzohapp.com