Page 2 - BRC_Lenexa

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The Boutique Retirement ClubTM & Boutique Retirement CommunityTM
For over fifteen years the Overland Property Group has honed its skills and experience developing, operating, and owning, independent living communities. It is from this experience and care that our mission has been established. We have developed a brand on the foundation of our beliefs and values. A true experiential brand experience which will engage our residents on a deep and emotional level. Our brand will rely less on product attributes and benefits, but more on creating passion and excitement at every touch point.
The Boutique Retirement CompanyTM was created for a specific purpose. It is our vision to adapt and adopt, our member-resident’s personal preferences to their way of living. We welcome and embrace the individual differences and cultural nuances our friends and family bring to the BRC way of life.
The Boutique Retirement Club + Retirement Communities will build upon this foundation of experience. We will continue to evolve our culture and values that define quality – when it comes to retirement.
The Company
The Boutique Retirement Company, (BRC), is a sub-brand owned and operated by Overland Property Group. BRC develops premium and luxury lifestyle experiences in the retirement category for the active and independent living audience. We offer two unique and distinct products specifically designed to meet and exceed all expectations.
1. The Boutique Retirement Club® Which is a Member-Resident and their guests-only establishment. The first of its kind. The luxury-flagship product development of BRC.
Think of this as First Class service from British Airways.
2. Our Boutique Retirement Community®. Which is a residents and their guests-only establishment. The premium upscale product development and brother to The Boutique Retirement Club’s sister.
Think of this as Business Class service with British Airways.
Both products offer premium and luxury services built from the same foundational values and beliefs of BRC. They both provide our boutique lifestyle culture that deliver our experiential brand experience.
TM
Copyright © 20197 Overland Property Group, LLC - All Rights Reserved
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