Page 7 - BRC Brand Toolkit
P. 7
BRAND STRUCTURE
Both products offer premium and luxury services built from the same foundational valuesandbeliefs ofBRC®.Theybothprovide our boutique lifestyle culture that deliver our experiential brand experience.
The Boutique Retirement ClubTM is a resident-member and their guests-only establishment. The first of its kind, luxury-flagship product development of BRC.
Think of this as a premium expirential hotel brand like The W or Four Seasons.
Our Boutique Retirement Community is a residents and their guests-only establishment. The premium upscale product and little brother to The Boutique Retirement Club.
Think of this as a Hilton or Marriott Hotel.
