Page 27 - Peerless Performance Travelers Proposal

AT A GLANCE
Reward tiers create the aspiration and status to enhance engagement and performance.
PR
ODUCERS | TRAVELERS’S SALE S
DEALER PRINCI PALS | AGENCY MANAGEMENT TRAVELERS’S SALES | PRODUCERS
When it comes to the rewards themselves, Travelers Rewards Value® strategy incorporates four distinct tiers, each with a host of options to drive engagement, brand loyalty with a greater sense of Emotional Connection.
This tiered approach
is consistent with the strategy approach to next generation incentive solutions. For Travelers,
it creates a linear path
to success for every segment in the company.
Benefits for Entry Level PRODUCERS
Communications and Rewards Platform Social Media Plan
Give-Back Opportunities
Benefits for Tier 1 PRODUCERS
Communications and Rewards Platform
Training and Enrichment Opportunities
Social Media Plan Give-Back Opportunities
Benefits for Tier 3
Incentive Travel Program Communications and Rewards Platform + Points Multiplier
Training and Enrichment Opportunities Give-Back Opportunities
Concierge Services
Global Benefits
Live Focus Groups
Customized Social Media Plan Advertising and Marketing Dollars Personalized Stationary/Note Cards
Benefits for Tier 2 PRODUCERS & SALES
Communications and Rewards Platform + Points Multiplier
Training and Enrichment Opportunities Concierge Services
Global Benefits
Customized Social Media Plan Give-Back Opportunities Personalized Stationary/Note Cards
Tiered programs activate the “Endowed Progress Effect,” the strategy that says rewarding frequent smaller goals in route to larger success, drives elevated awareness, recognition, usage and performance.
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