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IP Strategy Services | www.ianfarley.com
Why is IP Important?
Without IP protection, others could use or sell your IP without permission, which would lead to lost profits and decreased competitiveness.
IP can also help you build a strong reputation by ensuring that only high-quality products and services are associated with your brand name.
You can earn royalties by licensing your IP or sell it outright for a profit. Finally, IP can also be used as a form of collateral to secure funding from investors or banks.
Protecting and utilising one’s IP is therefore essential for any successful business.
