Page 9 - Hospitality Report July 2021

Hospitality Opens
7. Eat Out To Help Out
Eat Eat Out To Help Out was met with mixed reactions. The government’s idea generated demand into the economy to eat out and help hospitality. In the process of doing so, raised revenue for the treasury in VAT and Drinks Duty and saved on furlough costs. The challenges around the administration and such high demand for the program presented significant difficulties for hospitality managing customer demand, keeping people safe, and dealing with delays due to the sheer volume of customers. Those businesses that participated tried something new and innovated to attract customers back. Businesses were positive about the idea of creating a sustainable version that could be managed. The scheme was seen as positive in attracting customers back to hospitality.
8. Upselling Online and Retail Products
With customers coming back through the door, for those businesses who innovated during the lockdown, they had new products and services to upsell and offer.
9. Table Service Apps
The growth of affordable table service apps led to a more organised approach to accepting table orders, adhering to social distancing and created new opportunities to engage with customers, upsell more items and manage demand.
10. Business Promotion Apps
More business promotion apps started to grow such as Roam Local as a way for local businesses to manage their listings and become visible within their local town.
11. UseofQRCodes
Seeing the willingness and awarness of QR Codes grow through the implementation of track and trace, many hospitality businesses embraced the QR Code as a way to access digital menus to avoid the need for paper- based menus.