Page 15 - LCWLIFE-TR-1
P. 15
“The city missed you” commercial, backstage
Worldy known blogger Mariano Di Vaio, with whom LC Waikiki made an agreement as its com- mrcial face for the 2016­2017 season, appeared before the cameras for the brand.
LC Waikiki saying ‘hello’ to the city by its designs merging the dynamic atmosphere of street fashion with style and greeting the fall season, worked with an internationally known name as its advertisement face for the first time. Blogger Mariano Di Vaio, the brand face of the 2016­17 Fall­Winter Collection that includes classical designs as well as season’s trends, is also known as a model, actor and designer.
The commercial titled “The City Missed You”, where Di Viao exhibited his acting skills, places the brand’s fashion understanding at the center of life and the city. The shooting of the film, which offers fashion to the liking of the audiences without sepa- rating it from daily life, lasted for 3 days in the fas- cinating atmosphere of Berlin. The world renowned Blogger Mariano Di Vaio, who is followed by 5 million people, was accompanied by a wide cast team du- ring the shooting.
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