Page 47 - June2020 FOP Magazine

An article from a Chicago Lodge 7 Magazine sponsor
Moving the open house from physical to virtual
No one could have predicted recent events and the impact they have had on all of us. We know that these events have strained and tested each and every one of us, but we also know that the men and women in blue are resilient and strong. Thank you for all you have done and continue to do to keep our city
safe.
We have had many people ask how
COVID-19 and other recent events have im- pacted the real estate market and the way
the real estate business normally operates. Summer is typically a busy real estate season, and many signs show that the market is still very
as many potentially interested buyers as possible. This interac- tive approach to showcasing the nuances of homes allows us to answer prospective buyers’ questions live as we walk through on Live Video showing the home. Once we have held the virtual open house, we can take the video and post it to various social media
outlets, including Facebook, Instagram TV and YouTube.
A recent 15-minute virtual open house yielded more than 1,300 views and almost 300 ThruPlays, exposing the home to many more buyers than a traditional open house. We also received an offer on a listing after a virtu- al open house from one of the parties who attended the Facebook Live event, so this method does work. On a good day, a normal open house might see a dozen or so folks walk through, so virtual open houses can’t be beat when it comes to
having as many potential buyers as possible view your home. This new method of showcasing homes is something The Van- na Group will routinely use moving forward. We can also help buyers virtually search for their dream home, too. Whatever your needs are, you can rest assured the Vanna Group has the abili- ty and skill to help you move forward safely and easily in today’s
market.
The Vanna Group is composed of Bob and Diane Vanna; a hus- band-and-wife team dedicated to providing you with an excep- tional real estate experience. The Vanna Group has been a law en- forcement family since 1967 and was the #1 First Responder Sales Team for Baird & Warner in 2019.
DIANE VANNA THE VANNA GROUP
active in 2020. If you are ready, now is a great time to start down the path to achieving your real estate dreams.
The governor’s executive order prohibited agents from hold- ing traditional open houses when selling a home through May 29. Open houses are a long-standing tradition in the real estate industry, so when this staple in home selling was no longer an op- tion, we had to pivot and pivot fast. The Vanna Group is innova- tive and agile and has been successful using virtual open houses to showcase homes safely and effectively.
Virtual open houses are a great way to showcase your home to many more potential buyers than the traditional open house. The Vanna Group uses Facebook Live to hold these events. This allows us to market the event before and after so we can reach
Real Estate
THE VANNA GROUP
The Vanna Group wants you to know how thankful and appreciative we are for your service to our city during this time.
Stay Safe and Healthy.
– Diane Vanna
SAMPLE INCENTIVES
Sales Price
$200,000
$350,000
$700,000
Rebate to First Responder
$,1,000
$1,250
$1,750
$2,500
$3,500
The Vanna Group was the #1 First Responder Producer at Baird & Warner and gave back $15,434 to First Responders in 2019. As a law enforcement family since 1967, The Vanna Group is here and ready to help with your real estate needs. Call us at 312-545-5280 to learn how.
The Vanna Group can help you.
$100,000
$500
$250,000
$500,000
$800,000
$4,000
The rebate does not apply if your home is currently listed or if you are currently working with one of our agents. Registration is required before contacting any Baird & Warner sales associate. Baird & Warner’s First Responder Program cannot be used in conjunction with other rebates, relocation benefits, broker referrals, and/or affinity programs.
DIANE VANNA
Baird & Warner
Diane: 312.545.5280
e: thevannagroup@bairdwarner.com w: thevannagroup.com
THE VANNA GROUP
#thevannagroupsells
Baird & Warner Edgebrook | 5430 West Devon Avenue | Chicago, IL 60646
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