Page 2 - Visual MUST: Willow & Thread

Visual
MUST
SPACE ALLOCATION
Quantities of CC's for W & T collections are purchased based on the space below. Discuss any exceptions with your DSM/VM. WALLS: 8 to 12 ft. maximum FIXTURES: 2 ft. straight (2x) + 4 ft. straight (2x)
NEW COLLECTION FLOW
As of Fall 2017
The new collection should be kept in your backroom until the set-up date. Refer to W& T Guide.
SIZE RANGES
Keep it shoppable!
Present only 1 size range for each style.
Add more sizes ONLY IF space permits. Do not squeeze in more product.
SIZING FOR FRONT-FACED TOPS
M/10 is the best t on hangers!
Always place sizes from smallest to largest, for tops and pants. However, when displaying blazers and tops (1st unit), present a M/10 size. This will add value and a clean look to the presentation.
PANT ON HANGERS
SIZES 0-10
As is.
SIZES 12-22
Center and fold excess fabric to the back.
front back
front back
THE BENEFITS?
Enhances visual appeal of the department. Elevates the brand.
VISUAL PRESENTATION | JUNE 2017