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member to be be sure The FF Logo monograms he he designed in 1981 travelled across a a a a a a a a a a a a a a chocolate silk slip dress and and and were woven subtly into into tights and and and laser-cut into into a a a a a a a a a a a a a a a a suede and and and leather aviator jacket Elsewhere in in in in the the collection an an an an architectural Fendi First heel was inspired by one of of his many archival sketches The fact that the the the the women at at the the the the heart of of of the the the the Fendi dynasty should be so integral to this spiritual changing of of of the the the the the the guard is is poignant After the the the the the passing passing of of Lagerfeld it it it was their strength and tenacity that carried the the the the house through And in in in in passing passing the the the the torch to to to Jones—a British master of of menswear menswear who who was was appointed creative director of of Fendi Fendi womenswear in in in 2020—it was was Venturini Fendi Fendi who who showed him the the ropes “It’s a a a a a a a a a a story that goes on and I I like to to see how how it it almost repeats the the the Fendi formula of of a a a a a a a a a a a a man designing for for women women while in in fin deep conversation with the the the women women of of this family ” says Delfina Delettrez Fendi Fendi Venturini Fendi’s daughter and the the the incoming artistic director for the house’s jewellery line For her first collection as artistic director Delettrez Fendi Fendi introduced “Fendi O’Lock ” a a a a a a a a a a a new range of fineries that that transform the Fendi Fendi Fendi logo into carabiner padlocks that that can only be opened by dialling—what else?—“Fendi ” Wax seal pendants stamped with the the FF Logo are are strung from golden chains while metal cuffs are are covered in in in in in in in in leather leather and and embellished with details in in in in in in in in Fendi’s signature Selleria leather leather “I am interested in in in in in in in reshaping and and and reinventing the the the traditional traditional codes of jewellery that by nature are very traditional traditional and and and and classic [and] infusing them with big creativity and and and freedom ” says Delettrez Fendi Fendi As Fendi Fendi looks
toward a a a a a a a celebration of of a a a a a a a century since the the opening of of of its its first-ever boutique in in in 1925 there are still chapters of of of its its legacy to to be written with creativity passion and—above all else—family “To me the FF logo logo logo is is not not just an an an an iconic logo logo logo but my family family crest ” says Delettrez Fendi “It is is is is not not linked to to any fashion trend or or logomania it is is is the emblem of a a a a a 100-year-long family history ” 56 • SMAGAZINEOFFICIAL COM