Page 47 - Sharp November 2024

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IN CELEBRATION OF HARRY ROSEN’S 70TH ANNIVERSARY, EXPLORE THE TIMELESS STYLE TRENDS CULTIVATED BY THE CANADIAN LUXURY RETAILER
HARRY ROSEN’S 70-YEAR HISTORY TELLS A STORY OF
sartorial evolution, one that has reflected and shaped the clientele of each era. What began as a humble Toronto storefront quickly transformed into a brand synonymous with luxury, craftsmanship, and personal service. From the glitter-dusted floral prints of the 1970s to casual comforts brought on by the turn of the millennium, Harry Rosen has a history of meeting the culture head-on. To commemorate the menswear champion’s seven decades of success, it seems fitting to celebrate the historic menswear trends that, thanks to Harry Rosen’s expertise, continue to stand the test of time.
1980s: The Bomber Jacket Boom
Though less radical than their leisure-suit-loving predecessor, the 1980s were far from subdued. Instead of flamboyant prints and flared trousers, however, ’80s style embraced the daring, edgy appeal of bomber jackets and flashy accessories. Inspired by military wear, the bomber’s versatility and cultural resonance made it a must-have. Harry Rosen responded to this shift by curating collections that mixed luxury with laid-back aesthetics, ensuring that even a casual staple like the bomber jacket could be found in premium leather or high-end fabrics, appealing to both the fashion-forward and the classic dresser.
2000s: The Rise of Athleisure
Thanks to recent revivals of Y2K-inspired clothing in designer capsules, fashion from the early aughts is still fresh in the collective consciousness. The era took “dressing-down” to new heights, infusing a healthy dose of athleisure into everyday street style. Characterized by luxury tracksuits, sleek sneakers, and performance fabrics, athleisure became a go-to for suave comfort-seekers. This coincided with an expansion at Harry Rosen, where offerings included high-end spins on casual pieces. The trend rejuvenated menswear, proving that even casual, sporty pieces could carry the same level of craftsmanship and style as a tailored suit.
2020s: Quiet Luxury
Quiet luxury emerged in response to an overload of maximalist micro-trends, favouring long-term investments over bold logos and fast fashion. Today’s fashion-conscious men seek understated elegance — luxury that speaks softly, but with authority. It's natural, then, that Harry Rosen became an emblem of quiet luxury, as the Canadian retailer has long championed this approach. Attention to detail and craftsmanship reflects a focus on quality and fit, lending a subtle sophistication to every garment. In this era, brands like Brunello Cucinelli and Ralph Lauren have gained prominence at Harry Rosen, reflecting the modern man’s desire for timeless, investment-worthy fashion over transient trends.
HARRY ROSE
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NOVEMBER 2024 47
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