Page 68 - Sharp November 2024

FIELD TESTED
THE LEGENDARILY TOUGH VICTORINOX I.N.O.X. GETS A FRESH LOOK FOR
ITS 10TH BIRTHDAY
By Jeremy Freed
I N 2014, VICTORINOX CELEBRATED ITS 130TH ANNIVERSARY
with the launch of a new watch, the I.N.O.X. Victorinox is perhaps best known as a maker of high-end cutlery and multi-tools, including the iconic, red-handled Swiss Army Knife, but it has been involved in watchmaking for more than 30 years, debuting its first collection of timepieces in 1989. The I.N.O.X., however, was a watch befitting of
a major anniversary. To ensure the watch was as tough as anything else bearing the brand’s Swiss cross logo, Victorinox ran it through 130 tests (one for each year of the company’s existence), from running it over with a 64-ton tank to subjecting it to a 10-metre drop onto a hard concrete floor. With its bold, angular case and clean, modern dial, the I.N.O.X. helped to establish Victorinox as a Swiss watchmaker whose timepieces were as durable, useful, and distinctive as its knives. Ten years later, Victorinox marks its next milestone anniversary — and burnishes its cred as a maker of some of the world’s toughest yet most stylish watches — with a new collection of I.N.O.X. watches featuring updated looks, in-house components, and automatic Swiss movements.
“Victorinox has been mastering the use of steel for over 140 years in Switzerland, a country renowned for its watchmaking excellence. This rich heritage made our transition into watchmaking a natural progression,” explains Arianna Frésard, Victorinox’s head of category watches. “With each iteration, we have worked on improving the features and providing something that reflects the Victorinox values.”
As such, the new Victorinox I.N.O.X. Automatic and I.N.O.X.
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