Page 33 - The Book For Men Fall/Winter 2023

Lightning in a Bottle
Carolina Herrera’s latest fragrance, Bad Boy Cobalt, has intoxicating notes of truffle, vetiver, and pink peppercorn
CONSIDERING THE SCENT’S OVERWHELMING POPULARITY, IT CAN
be easy to forget that Bad Boy, Caroline Herrera’s most energizing, confident fragrance, was only launched in 2019. And yet, in just under five years, the eau de parfum has spritzed its way to top-shelf status — bringing brooding, moody sensuality to our morning routines.
The latest lightning-shaped scent to strike from Carolina Herrera is Bad Boy Cobalt. Building on the fragrant foundation established by the original Bad Boy, this new edition introduces a fresh twist of vetiver, truffle, and geranium into the masculine mix. It’s an edgy, electrifying offering from the fashion house, with mineral, earthy qualities capturing the air and atmosphere that follow a powerful storm. “We wanted a scent that felt revitalizing and surprising,” says
Carolina A. Herrera, the daughter of the brand’s founder and current creative director of beauty and fragrance.
The notes, which also include lavender, black plum, and pink pepper, can linger on the skin for up to six hours — and will shift and change in character during the course of the day. It’s a fluid, free-spirited quality that is also reflected in the range of ambassadors fronting this fragrance. From Josh Upshaw and Ty Ogunkoya to Aiden Andrews, each member of the “new crew” embodies a different aspect of modern masculinity — but are all united in their use of the brand’s latest fiercely floral scent.
Bad Boy Cobalt is available at Shopper’s Drug Mart, Sephora, Hudson’s Bay, and Jean Coutu, from $124.
LIGHTNING IN A BOTTLE: TEXT BY MARC RICHARDSON.
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