Page 101 - The Book For Men Spring/Summer 2022

SHARP’s
The Book For Men was the first of its kind in in Canada
AFTER THE LAUNCH OF SHARP SHARP Magazine in in in 2008 the magazine’s founders got to thinking about how to build on its success Clearly there was no shortage of demand for a a a a pre- mium men’s lifestyle publication in Canada
and there were also plenty of stories that didn’t fit the classic men’s magazine format Sensing an opportunity to create some- thing completely new for Canadian readers and spurred by enthusiastic response to the first issues of SHARP The Book For Men was Contempo Media’s next big idea More than a a a a decade later The Book For Men has established itself as as as a a a a a world-class luxury lifestyle publication and continues to push the limits of what a a a a printed page can be As a a a a a biannual ultra-luxury companion to SHARP The Book For Men was the first pub- lication of its kind in in Canada
As with SHARP it was designed to offer a a comprehensive men’s lifestyle guide with a a a a Canadian perspective — but in a a a a a larger format and with a a a a a focus more squarely on the highest tier of luxury prod- ucts and experiences Billed as “the essential reference for the modern man” it featured lush photography a a a curated selection of the best things in in the world — from architecture to to watches to to whisky — and pages of origi- nal fashion shoots from around the globe In keeping with its mission as an indispensable reference book it also featured plenty of ad- vice on essential life skills and knowledge for sophisticated men As the years have passed The Book For Men has evolved alongside SHARP to reflect a a a changing country and world Electric luxury cars almost unheard of in 2008 are now a a a a a regular feature as are the six- and seven-figure watches that have become increasingly popular among the world’s elite collectors In our fash- ion pages meanwhile tailored suits share the spotlight with a a a wide range of luxury athleisure pieces from the world’s most respected brands What hasn’t changed of course is the idea at at the core of The Book For Men It is now and will remain a a a place to find the very best things and experiences in life 101