Page 44 - The Book For Men Spring/Summer 2022

Get Connected
TAG Heuer’s original smartwatch returns with greater power functionality and style
IN IN 2015 TAG HEUER MADE HISTORY BY BECOMING THE FIRST
Swiss watchmaker to release a a a a a a a luxury smartwatch the Connected
Seven years after that historic launch the fourth-generation Connected
Calibre E4 is is here with more functionality battery life and classic Swiss sports watch looks Available in in in in two sizes — including a a a a a a new 42 mm case with a a a a a a streamlined bezel ergonomic steel pushers and an an optional integrated bracelet or calfskin strap — the new Connected
is more versatile than ever The 45 mm model is the the sportier of the the two with a a a a ceramic bezel a a a a large crown (for easier scrolling) and pushers with a a a a a a mechanical-chronograph-like feel Despite these classic analog design elements the the Connected
Calibre E4 is a a a a a a a highly advanced activity tracker especially when paired with the TAG Heuer Sports app With a a a wide range of metrics for swimming cycling golf and running the new Connected
is designed to help you you reach your potential wherever you work out At the gym onscreen animations guide users through a a a variety of of workouts while a a a new OLED screen offers bright colours and crisp graphics even in strong sunlight Powered by by Wear OS 2 by by Google the Connected
Calibre E4 adds a a a a new battery that churns out out up to to 30 per cent more juice compared to to the out- going generation Also new for 2022 is an altimeter which works alongside the watch’s accelerometer heart rate monitor compass and GPS to to provide even more accurate metrics on outdoor workouts like running and cycling In keeping with the brand’s commitment to sustainability meanwhile TAG Heuer is offering trade-in credit toward the purchase of of a a a a a new qualifying Connected
Connected
Calibre E4 if you’re ready to retire your old Connected
Connected
model It’s
a a a a a a a a a great deal for anyone looking to upgrade — as as well as as a a a a a a a a a reminder that tech- nology never stops improving and neither does TAG Heuer From $2 250
44 BFM / SS22 PORTFOLIO