Page 34 - The Book For Men Spring/Summer 2024

Feature Presentation
With laser projection and built-in speakers, the LG CineBeam Q brings the big screen experience home
THERE HAVE BEEN SOME PRETTY SERIOUS LASERS FIRED UP IN
Hollywood history. Think of Tron’s futuristic teleportation ray, the blue-beamed security system Vincent Cassel out-dances in Ocean’s Twelve, or the mighty Death Star. Even Goldfinger’s “No, Mr. Bond. I expect you to die,” industrial vaporizer. Between them, these beams have been gleaming for decades, dazzling audiences in some of the biggest blockbusters to ever hit the big screen. And, more recently, they’ve been working behind the cinematic scenes, too, with laser projectors becoming increasingly accessible and affordable for both theatre and home use.
Enter LG’s CineBeam Q, the latest projector from the South Korean electronics brand. Unveiled this January at the annual CES tech trade show in Las Vegas, it’s a stylish bit of laser-equipped kit primed to bring the theatre experience squarely into your living room, and features a slick, mid-century design and 360-degree rotatable handle. Three-channel RGB lasers project
crisp 4K ultra-high definition images (with a maximum resolution of 3,840 x 2,160) to over three metres (120 inches) in size, with incredibly vibrant, vivid colours.
On the software side, the CineBeam Q is powered by LG’s webOS 6.0 operating system, and will run apps including Netflix, YouTube, Apple TV+, Amazon Prime Video, and Disney+. It’s also compatible with Apple AirPlay 2 and Screen Share, and features HDMI and USB-C ports. But perhaps the most clever function is the auto screen adjustment feature, which means that — whether you’re projecting onto a purpose-built home cinema screen, or the side of your house during an alfresco movie night, there’s zero key- stoning required.
Add to that the CineBeam Q weighs just 1.49 kilograms, and is under 14 cm tall and deep, and you’ve got perhaps the perfect portable projector — and proof that good things really do come in small, laser-equipped packages.
34 BFM / SS24 PORTFOLIO
FEATURE PRESENTATION: TEXT BY JONATHAN WELLS