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SMAGAZINEOFFICIAL.COM FUTURE IS NOW
CAP BEAUTY
Imagine launching a skincare brand, grocery store, and supplement brand all at the same time. Sound overwhelming? Not for Kerrilynn Pamer, founder of CAP BEAUTY, a marketplace that sells and curates natural wellness products. The brand believes in a multi-dimensional vision of beauty—one that encapsulates the power of plants, self-care, health, and kindness.
Pamer’s career history is diverse. She worked in retail, bakeries, and for magazines before choosing to start CAP BEAUTY, a decision that came after receiving a celiac diagnosis.
“I wanted—and needed—to heal myself and so I started looking into what I was eating in order to navigate my celiac diagnosis,” Pamer says. “Then I started looking into the skincare products I was using, and that revealed so much. I realized that all these things work in harmony, so it was best to approach my healing from a multi-dimensional perspective, as opposed to isolating products and practices.”
CAP BEAUTY has evolved since its founding in 2015, adding body care, food supplies, accessories, and even a recipe book to its assortment of goods.
Pamer’s favourite product? Serotoner, a reimagined version of a toner that’s inspired by desert botanicals, and formulated specifically for sensitive, dry, and reactive skin types.
“It’s our first skincare product and one that is very close to my heart,” Pamer says. “It has calmed my sensitive, rosacea-prone skin, which is
no small feat. And to see the impact it has made on others has been incredibly rewarding.”
Shop CAP BEAUTY at capbeauty.com.
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