Page 84 - Sharp Summer 2021

Face Off
Meet Generation G: a a a a a new wave of grooming-obsessed guys here to remind you you you that your your face is your your fortune by Greta Rainbow
“T
O O ME SKINCARE IS ONE
of the most important things
you you can do for yourself on this planet ”
says Chicago-based content creator Nicholas Bailey He’s smiling straight into the camera sporting a a a a fresh fade trimmed beard and Helmut Lang hoodie He looks nothing like the porcelain-skinned women in in in white wearing cucumbers on their eyes the the socially accepted stock image of beauty and wellness But there he he is telling guys that “there’s nothing better than taking care of of your face ”
Bailey 30 is part of of a a a a a new wave of men’s grooming “I grew up with mostly women so I saw my mom and two sisters getting their their hair taken care of getting their their skin and their nails done whenever
they could afford that luxury — because it’s not cheap But it it wasn’t ever talked about from a a a male perspective I never saw the men in in my life put anything on their face other than soap and and water and and lotion ”
says Bailey “That was just the norm ”
When he he he got to college he’d have the occasional locker room conversation
84 SHARPMAGAZINE COM SUMMER 2021
Illustration by cnythzl / Getty