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rather than her her husband “She was very much a a a a a a a a a a a a mirror to make me ask myself myself why why am I I I running away from this this face? I I I love love this this face face on on on my my my daughter so why why don’t I I I love love it on on on on myself?” she she says Siadat decided to let go and grow the hairs she she spent a a a a a a a a a a a a a lifetime concealing The realization also inspired Siadat to launch TooD—a unisex range of of vibrant brow brow colour creams that that celebrate rather than groom or or or camouflage brows “I “I decided that that [it was] my form of of activism ” she says “I “I was was was very much looking for for a a a a a a a a a a a a a a a a superhero mask to highlight that that part part [It] was was throwing colour and crystals on parts of you that that are unique ” Mashia Anjum a a a a a a a a a a Bangladeshi–British makeup artist living in in in in London also grew up up hating her her her unibrow because of of the bullying she experienced She She wanted to get rid of of it it but her her her mom wouldn’t let her her her “In my culture it’s considered good luck ” she explains She She eventually grew to to love it it but that didn’t mean everyone else did did too LEFT TO RIGHT:
TooD founder Shari Siadat Model and designer Ghita Zemzami People still idealize a a a a a a a a a a certain standard of of beauty notes Anjum “Some have have asked asked me me me why I I don’t get rid of of of it it as as as it it makes me me me look ugly I I also have have been asked asked if my brows are a a a a a a a a a a a a a a a a a a part of of Halloween makeup or or not!”
For Ghita Zemzami a a a a a a a a a a a a a a a a a Montreal-based model and designer her her distinct brows are a a a a a a a a a a a a a a a badge of honour that that represent her her her Moroccan heritage Once tweezer-happy she she she realized that that she she she couldn’t tell people to embrace their insecurities when she she she was plucking her her own brows behind closed doors “I go out proud and confident knowing that this is something I I I chose to love love instead of hate ” she shares For her the the #UnibrowMovement represents a a a a a a a shift in in in in in the the the right direction “I love love to see more more and and more more people embracing their biggest insecurities and and wearing them proudly ” The stories are as as unique as as unibrows themselves and and the the the the the the more more visibility and and and representation they’re afforded the the the the the the more more they they can be be embraced in all their beautiful and and complicated glory Ghita Zemzami: photographed by by Éléonore Côté-Savard Makeup by by Claudia V 






























































































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