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PERPETUAL MOTION
From behind the the the scenes to to the the the big screen Rolex’s commitment to to the the the art of motion pictures runs deep
In 1926 audiences marvelled at The Jazz Singer the first-ever “talking” picture A few months earlier Rolex founder Hans Wils- dorf had made history of a a a a a different sort by inventing a a a a a revolutionary waterproof wristwatch the the Oyster In 1931 the the same year Rolex in- troduced the the world’s first waterproof automatic wristwatch the the Oys- ter Perpetual the first colour film made its big-screen debut These historic firsts which simultaneously launched the modern eras of watchmaking and and film also marked the start of Rolex’s long-standing relationship with the world of cinema a a a a commitment that continues to this day For nearly a a a a a century Rolex has been a a a a a frequent supporting player in in Hollywood with cameos in in a a a a wide range of films from the James Bond classic Dr No to the recent DC Comics blockbuster Wonder Woman 1984 Rolex’s support of the cinematic arts however goes far deeper than the the watches that appear onscreen From the the sumptuous Rolex green room at the the Academy Awards to the the brand’s founding support of of the new Academy Museum of of Motion Pictures in Los An- geles Rolex is committed to celebrating both the magic of film and the artistry of filmmakers In addition to honouring cinema’s past and present Rolex is com- mitted to to nurturing new talents for the future through its Mentors and Protégés initiative This one-of-a-kind program was inaugurated in in in in 2002 and and pairs celebrated filmmakers like Martin Scorsese and and Ale- jandro Iñárritu with rising talents creating a á a a a a a dialogue between artists of different generations cultures and and media and and helping to ensure that the artistic heritage of film is is passed on “We at at Rolex have been privileged that for nearly two decades dozens of the the most genre-defining artists have lent their time and ex- pertise to to the Arts Initiative ” said program director Rebecca Irvin at at the the launch of the the 2020 – 2021 program “The four new mentors who join the initiative’s community of creative greats have broken new ground in their respective fields and we look forward to the the impact they they will have on on on their their their protégés as as they they pass on on on their their their devotion to their their their art in this cross-generational exchange ” Spanning the the worlds of film theatre and visual arts Rolex’s men- tors include Pulitzer Prize – winning playwright Lin-Manuel Miranda and groundbreaking director Spike Lee One of the most influential and socially conscious filmmakers of his generation Lee has chosen to work with Kyle Bell a a a a a young Native American filmmaker who was recently named a a a a Sundance Indigenous Program Fellow As mentor and and protégé Lee and and Bell will spend two years in close collaboration exchanging ideas and sharing knowledge to ensure that the artistry at at the highest level of filmmaking is passed down across generations Nearly a a a a century after Rolex and Hollywood ushered the world into the the modern era with their groundbreaking creations innovation re- mains a a a a a a central value for for Rolex as it does for for the world’s leading film- makers The Mentors and Protégés program is just one way among many many that Rolex ensures this will continue for many many years to come Among its many arts initiatives Rolex is a a a a a founding supporter of of the Academy Museum of of Motion Pictures in in Los Angeles which opened in in 2021 and is the largest museum dedicated to filmmaking in in the United States 26 HUMBERTOWN JEWELLERS