Page 30 - Sharp Winter 2023

MAN ABOUT TOWN
TEXT BY LAUREN RAMESBOTTOM. IMAGES COURTESY OF BMW
50 YEARS OF M
THIS PAST OCTOBER, BMW CANADA INVITED A SELECT GROUP OF BMW M enthusiasts to celebrate the 50th anniversary of M at Liberty Grand Entertainment Complex and, as you might have guessed, it was a grand affair. As Canada ranks among the top M markets in the world, the event attracted no shortage
of fans eager to catch the exclusive first glance at the future of M.
Throughout the evening, attendees were free to admire and interact with the expansive lineup of featured M vehicles, pick the brains of BMW specialists on the floor, and explore a timeline backdrop that stretched the length of the room. Guests were treated to an open bar, incredible food, a Bespoke Luggage Tag Laser Engraving experience, a BMW Race Simulation Competition, the BMW Lifestyle Boutique, and a BMW-themed “Falling in Sand” display meticulously put on by James Sun, a sand artist from Toronto.
The 50 Years of M celebration reached its apex when BMW President and CEO David George took the stage to thank the crowd and speak to the importance of M in Canada. Finally, before passing the baton to Kevin Marcotte, the national manager of BMW M, BMW i and Luxury Class in Canada, we were given the first, in-depth look at the long-awaited Canadian reveal of the BMW XM and M2.
While we can’t divulge all those delectable details here, we can leave you with this sentiment: the future of BMW M looks very bright.
30 GUIDE • WINTER 2023
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