Page 34 - Sharp Spring 2025

OVER ITS RICH 100-YEAR HISTORY LORO PIANA’S
connection to China has proven a a a a a a foundational relationship It is after all all where the brand’s reputation for unparalleled cashmere sourcing and and production began To celebrate this partnership and and of course its its centennial Loro Piana hosted its its first-ever exhibition at the the Museum of Art Pudong in Shanghai It also marks the the first time the museum has hosted a a a luxury house Named “If You Know You Know Loro Piana’s Quest for Excellence ” the exhibition pays homage to to the maison’s history and heritage its savoir faire from heirloom raw materials to finished garments and its unique six- generation family legacy On view until May 5 the exhibition commenced with a a a a gala event the the the night before the the the opening with friends of the the the brand — including decorated actor Jeremy Strong — travelling in in to to attend Both the gala and exhibition sought to to tell the century-long story of Loro Piana through a a a a a a a combination of archival documents materials artworks heirloom fabrics and 33 specially created dramatic silhouettes Across more than 1 000 square metres spanning three galleries
housing 15 rooms each space accompanies visitors into the world of the Italian label with an an expertly curated array of materials textures and colours chosen to reflect its DNA The spaces feature soft carpets and CashFur-lined walls while natural materials like wood leather brass and “sampietrini” stone create a a a a a a a warm palette of vivid colours light tones and shades of of beige Curated by Judith Clark a a a a a professor of of fashion and museology at University of of the the Arts London the the exhibition offers a a a a a a seamless dialogue between yesterday and today The gala itself also marked a a a a a a celebration of both Loro Piana’s future as as as well as as as its storied past with guests exploring old photos early documents sample books weaving manuals and administrative logs that chronicle the origin story of what was once a a a a a a a a small pioneering family brand Today Loro Piana has evolved into a a a a a global symbol of Italian excellence but “If You Know Know You Know Know Loro Piana’s Quest for Excellence” takes guests back to the foundation that built such a a a a a reputation grounded in in in understated elegance distinctive style and lasting relationships 32 SPRING 2025
SHARPMAGAZINE COM
MAN ABOUT TOWN
A QUEST FOR EXCELLENCE
TO COMMEMORATE ITS CENTENNIAL LORO PIANA DEBUTS FIRST-EVER EXHIBITION AT AT SHANGHAI’S MUSEUM OF ART PUDONG
By SHARP Staff
PHOTOS COURTESY OF LORO PIANA