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Savage  e B autyHow Pr da eng neered the glamour of mo ur ro and- umble femi By Randi Bergman
i a       o e y a s k n
A s arti fic al intelli enc  continu s t  stre lin f
ma  an  s sh bo mulate our
worl , the act of  nco ering  rue ury cra  Su tsma  s sh bo  s p has  ecome  s
ow n e i   t c c f   c d b h f s rm  f m dern lu rue ury cra  Su e, a  s sh bo  s  can whip u ,   i s own k d o f
ma  ol hat terpiece i bo  s conds  but  but he  ompl xity  f human h f
ma hat -
worl  atel ers?  hat’s he dr amy s ff ri ht the e.
 i ll Enter Pra a, whi h turned t e.
 i ll tricate o y s P d t l l 2   n t a i sign te hniques  o e plor  a
ce tral  ue tion for F ll 2025  “What is f mininity t day?  Tit ed “Raw
lamour —a  g a ame tha  gestur s toward t e t fin , s  an oll nsio between r e t fin , s  an oll ment
and ed e t fin , s  an oll o e fi a , r   p t   h e h   o t c a cture  nd sp —the  nta eity e t fin , s  an oll  a divide Pr da has long a d
effortle sly  traddle nd sp —the  , s  an oll cti n sees Miuccia Pra  re a and  af
Si on Pra  re rame  he  e h   o t c a e s   T l l k p uty co es o the 1 50s fo  a mo ern gaz  Thin k
li tle bl k d esses  paper bag wais s, a e  d  o  ee  i etro she hs—s d  o  ee  i et ed less in
sexi ss, m e  re n.
in self-po essi e  re n.
“Ugly is a tra ive,  gly is e citi ,” Mr .
Pra is a  y am a  usly sa i e e   l i P , i o e S d a i i a e which lead  us to L ok 2 , a s ate  rey Shetla d
w ol d  tha es  that reimag nes the P , i o e S d a i i a e s ea of i radical lens.
ly
r ical l ns.
A ont ured bus , ni s o e o   h c u t a r n  waist, an  sof ened hi s, a silhou tte that
s reams m d-ce tury s nsuality (thi k:   if ome oan  arri  s th ink
ng p  s t  t  he male
g ze o  Ma  Men) th  i  r wr tte with r w ed as if  o say  “Don t  ht  if ome nd  hither.  T he e d ess is   T he product of two pillar  of Pra a’s de ign bot ethos:
pa ern mak ng and t  d :
p il y  i o u o ’ i t r g o a b c u i ng, brou ht toge h
technical y rigorou an  cr eli atively intui ive.
In go he n  st hou e’s Mi an a nstr  cr eli r, it a  be ins w th  nst he patt rn. he  The lines
and vol es are care y defined,  lly defined,  th  nst ucted, dec nstr cted, a d
rebal nc g  d with ario s wei s w ts  dar f fabri .  st rom the e, t e garmen t
is cut its m     s s u b     t n e k t e ’  striki nc g  eature hese a bei ntr kir g a n twork of ple ts and dar s
conc bei ntr kir ted a oss t e bodi e an  skirt.  hese a n’t  our st ndard
pleat ; each  ne is  uilt us ea ui ng do rs layered dou le inse s i  cont ast ng
c lours.  aw e   e   a g e e n r g s are  eft ex osed with a zigzag st tch t tru s s e o not ture wh le pr wi se ke ving the  ess s se tru s s e o not  ac  fragil ty.
An   hen, th  “s n r g , v e   i   m a e   ge finish ” (That’s tru s s e o not  ac a ma ke in  term— t’s the
n m  of  not  ac ilo ual tec .
A ni ti ue.)  ere, th , v e   i   m a e   l   h g arment is  aken throug  a
contr lled dest uction p e, th ocess  t  ac ilo h i ing s is an ors ro gh up the edges o
cre te br irregula  fray ti ,  hile is an di abrasive bru ilo h i g a  used t hand-s t i e b   d h r c t r c h t e i c u i tch the
urface, a an di h i g a ce  palp le t t i e b   d h r c t r c h t e i c u i ility t  the ctio wool. It s a gestur that sub r c h i c u i t g p ts
perf ction, he io cr atin  a tex ure that’s   o ce  ess isi he  uined a d revere .
If the ra ce  ess isi he  suggests spontan ity, th  p es ing pro ess remin s us t sc of Prada’ obsession  ith  re ps ess isi he  wit and n. Calibra d   s own to  isi he  wit and  ra illim ment  tre,
t sc lpts th  final f rm, isi he  wit and  ra  iro ing roundin  out the hips wit and  ra two ame settin mov ment  nto the ple les ts. The fi nal detail: ti tw tr  ra two ame -edge  butto t   s t h o o r e t i t s , les at
th  front sec re a
 ra two ame tone  ribbon cut from t on e  two ame e
b contras ing fab ted mul s th pl ated nser o o r e t t s , s e o a   m and ied, by hand, int  a bow. Th s deliber d, w. te y
un finished techniqu  is mos  notabl  captur nd  s.
e
b e r g in v tello ld, and  e
b e r gar thr nway  umps.
A l to d, t e  ress  em ur nds more than 4 h em ur  of c aft manship. Ten
of thos  are res ved  or garm nt as embly, wi gar ed
sol y  o  er gl he  savag ” finis .
In an era gla wher  digital fi ters and fas  fabric tion dominat the f shion
c nv rsat on,  rada re in s us hat rea era gla . A our is s d
slig tly
ff-k lt r. A 




































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