Page 34 - The EDIT | Q2 2017

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Discovery
out standard ang pows, they gave out Plant-a-Blessing Ang Pows where you can actually put into soil and care for it till it blooms.
Have a look at the video:
https://www.youtube.com/watch?v=ttfyI52eU6U
2017 Mother’s Day Film – What will AI Replace?
http://bit.ly/2puGTnu
Thinking about if there is one very speci c thing about the communication landscape in your market, what would it be?
One thing that doesn’t change year after year when it comes
to consumer behaviour is the demand for top-tier customer service, and I think this is one of the biggest ways AI can impact marketing in 2017. AI solutions will enable customer service representatives to immediately understand and interpret massive amounts of customer data, either through their phone number or social media profile. This will enable customer service issues to be solved more quickly and easily. In some cases, these solutions will be able to solve the issue without even involving customer service — something that will save time, money, and will also allow these representatives to devote their time to more complex and pressing issues.
However, people assumes that technology will automatically improves itself/things. It doesn’t; it is people that will improve the technology that improve lives. It’ll be interesting to see how people (from clients – not just the marketing team but other stakeholders too; to agencies; to partners; etc.) will continue to connect and create together (better). For innovation to happen, we can’t rely on the machines. We need to collaborate better, work seamlessly as a unit to drive better innovations. This
can only happen when people are willing to put aside their own agendas (and differences) and truly connect and create together.
THE EDIT ISSUE 06 | Q2 2017