Page 42 - The EDIT | Q2 2017

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Discovery
My take on Singapore
When you think about 2017 so far, what were the most exciting things that have happened in your market till date?
Welcoming the year of the Rooster — I have heard it is supposed to be a very lucky year!
There was Cold Play playing in Singapore earlier this year! In terms of buzz, it was the most talked about ‘big stage’ event in Singapore, which has a major event addiction to entertainment platforms. But after all this is Singapore - and safety is always front and centre.
So far in SG, we have not had any heavy haze, which caused a lot of issues in the previous years (fingers crossed we won’t be having any this year at all!).
What factor is most driving change in your market at the moment?
Singapore is always wanting to stay one step ahead of the curve. Start-ups is a big topic here and something Singapore has a great heritage in. The government is firmly behind this, with the focus being on future-proofing this movement and fostering young talent.
Many agencies are seeking to drive the tech agenda, especially in the AI space. Traditional creative or media agencies are at risk of being left behind, as they don’t have the connectivity to big data nor digitally native talent.
What do you think will be the biggest comms challenge speci cally for your market in the next 12 months – and what will you do to overcome it?
I think that we are facing many challenges in the wider (digital) comms space, but I believe that one of the core challenges our industry faces every day is continuing to attract the best talent, while also growing from within.
THE EDIT ISSUE 06 | Q2 2017