Page 97 - The EDIT | Q2 2017

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Not the idea of it, but the reality. When everything is said and done... we make sense of it. We find meaning in the messiness, structure in the chaos and patterns in the imperfection. Finding meaning leads to better recommendations and ideas. From empathising with the challenges of our clients
to finding win-win scenarios with our partners, making sense of the world has never been more vital and valuable.
So when it comes to thinking about the future
of PHD’s product, it’s not about imagining a less messy and more perfect future. Rather, it’s about
Chris Stephenson
Regional Head of Strategy and Planning
iterating what PHD already does to create future products and services, and — as we’ll see — those iterations are just as intriguing and surprising as the impossible dream we were promised. To paraphrase Gibson: the future of PHD’s product is already here
— it’s just not evenly distributed yet.
Continued over >
THE EDIT ISSUE 06 | Q2 2017