Page 23 - The EDIT | Q1 2017
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Discovery
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THE EDIT ISSUE 05 | Q1 2017
Guy Hearn, Chief Innovation Officer OMG APAC
Why does CES matter? Why does technology matter more each year?
It matters because consumer experience is being changed and shaped by technology
as it is emerging.
A lot of the assumptions and recommendations we make are based on muscles memories about the capabilities of devices which are at best limiting - and at worst, irrelevant.
We need to think about the opportunities that new touchpoints, new devices, and hence
new capabilities bring to create ever greater engagement, ever greater immersion and ever greater utility to consumers that ever before.
Guy Hearn
