Page 35 - The EDIT | Q1 2017

Thoughtleader
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Explore the Challenger Types on the following pages and take this quiz to find out which you are...
www.phdmedia.com/asia-paci c/careers
Everyone at PHD is united by one motivating force — Finding a Better Way. More than just a positioning, Finding a better way is our ethos and
sums up how PHDers approach everything — from a new client brief to the way we work and collaborate together.
There are many different ways we all go about Finding a Better Way; and what lies at the heart of all of them is the idea of Challenge. Whether it’s challenging conventions, challenging the status quo, or challenging complacency... every day we Challenge by thinking of new ideas, visions and possibilities for how the world could be.
So we were thinking... what if we could take all
the different ways PHDers go about Finding a
Better Way through challenger behaviours, and group them together into the ten most common approaches? What if we were to identify for each
of them what they’re challenging and how they go about doing it? And what if we could align these across the spectrum of PHD’s core values (Openness, Curiosity and Courage, Creativity and Collaboration) to show how each Challenger Type’s strengths drive PHD forward?
Turns out we could do all of those things. So we have.
THE EDIT ISSUE 05 | Q1 2017