Page 68 - The EDIT | Q1 2017
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Ideas
Love’s rst heart beat
China
Campaign Title // Love’s first heart beat Brand // Elevit Campaign Duration // 13.07.2016—17.08.2016 Client // Bayer
China’s PMVS (Prenatal Multi Vitamin Supplement) category is dominated by Scrianen, which has superior credentials through below the line marketing and sales efforts from doctors/hospitals with strong government back-up.
Bayer’s campaign objective to strengthen Elevit’s market position by developing a cutting-through and highly relevant consumer-centred comms approach that would ultimately drive both trial and usage.
https://www.youtube.com/watch?v=zva2h7hHlLg&feature=youtu.be
Role of comms: BUILDING
THE EDIT ISSUE 05 | Q1 2017
