Page 5 - Demo

This guide will help you understand the fast moving world of the WIOCC Group. Its aim is to provide insight into who we are, what
we stand for and provide guidelines on how we can look and sound consistent.
You’ll discover who we are as a brand and how to use that knowledge when writing, designing and speaking about us.
What is a brand? A brand isn’t a logo, or a name or
a product. In fact, it isn’t
any one thing. A brand is everything. Think of the WIOCC Group and each of its companies as people. Our brands are our personalities and our branding is what we wear and how we dress in terms of colours, logo, tone and design. If we get dressed differently every day and act differently, we are difficult to recognise.
A brand is everything, and it is all of us. Our brands don’t exist without everyone who works for the WIOCC Group of companies understanding and promoting their brand values. We are all brand ambassadors, which is why everything we do and say, how we treat our clients and each other, matters. It’s why we call ourselves the WIOCC Group family.
When everyone understands our personality and uses our branding in the same way, our brand voice becomes one voice and our message becomes stronger and louder.
That is our goal.
Brand Guidelines
“We are all brand ambassadors”
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Our Brand Story