Page 68 - Demo

Corporate gifts and branded goods
A general guide for logo usage for corporate gifts and branded goods.
Approvals should always be sought before comissioning final items.
1. Where possible use full company logo in colour. Use of a tag line is optional
2. Wherespaceisalimitationlettersratherthanthefulllogo may be used eg OADC
3. OADCalsohastheoptiontoincorporatetheparallellineselement of the logo into a design and where there is minimal space may be used alone (see cufflinks image below)
4. Wherefullcolourprintingisnotavailable,onecolourprintingmay be used. Only black or white is permissible. If another brand colour is required because of printing constraints, advice should be sought from the central Marketing department
5. TheWIOCCGrouplogo,aswellastheindividualcompanylogo should be used on all items that are of a sufficiently large size.
For example, on a polo shirt where the company logo is placed on the breast or on a sleeve, the WIOCC Group logo should be placed on the other sleeve.
Brand Guidelines
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