Page 3 - Nonprofit Video Services
P. 3
Introduce your organization or a new program or service. Through your explainer video, you explain something, like your program or mission,
and answer a few questions that people might have.
An update video serves a critical role. It lets supporters know what became of the program they contributed to. What was your organization able to do? Who received support? How did the support impact their lives?
This type of video gets supporters excited about an upcoming event, fundraiser,
or activity. The goal of a promo video is to give people a tease and make them want to sign up, buy a ticket, and attend.
Of all the videos you can make, nothing is more powerful than the testimonial. A person speaks from the heart directly into the camera and shares how your organization made a positive impact on their life.
Supporters love to see the inner-workings of their favorite nonprofit organization and the people who make the programs happen. People who are new to your nonprofit will learn a lot from this type of video.
Another critical video to make sure you create: a video thanking everyone for supporting your organization and its programs. Extend your warm thanks for everyone’s support for and trust in your organization’s work.
Virtual Tour
Update Video
Testimonial Video
Thank you Video
2 We process images through video 60,000 times faster than we can process text.
Campaigns that include a video raise 4 x more funds than a campaign without one.
2 Caption your video so everyone can enjoy it. Seeing the words on the screen as well as hearing them reinforces the message. Most Facebook videos are viewed witout
2
What’s the perfect length for your nonprofit video:
2
Tiktok: Instagram: Twitter: Facebook: YouTube: In-person event:
20-30 seconds 30 seconds
45 seconds
1 minute
2 minutes 2 minutes
the sound on.
2 Be specific. Be Authentic.
